Nearly two decades on one question: why capable people make bad decisions under pressure, and what can be done about it.
His PhD in Economics at the University of St Andrews examined sunk-cost entrapment in corporate acquisitions and financial markets — why individuals and businesses stay committed to failing decisions long after the evidence has turned. That question has shaped everything since.
He spent 17 years in institutional investing. At BlackRock he worked in the Nordic institutional business, helped senior leaders build a behavioural finance team within the Risk and Quantitative Analysis group, and joined the BlackRock Investment Institute as a strategist and economist. At Columbia Threadneedle he was a behavioural economist, Director of Impact Investing, and an investment grade credit fund manager. In between, as Managing Director at CastleCliff, he helped asset managers, hedge funds and banks reduce bias in their investment processes.
He is now co-founder of PrepUp, an education venture in behavioural finance, and advises asset managers, hedge funds, Premier League clubs, NBA teams and professional golfers on decision-making in high-stakes environments. He lectures on behavioural finance at St Andrews, the London School of Economics and Warwick Business School.
He writes on the behavioural patterns he sees in markets, including the Precedent Trap: the false confidence of matching today's situation to yesterday's template.